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Sunday, May 17th
1:30 PM - 1:40 PM ET
Welcome and Introduction
Location: Lafayette 1
Host: Max Hahn – Fiber Broadband Association
Marketing
Sunday, May 17th
1:40 PM - 2:30 PM ET
Marketing Metrics That Matter: The Numbers Every CMO Should Track
Location: Lafayette 1
Moderator: Shapur Izadiyar – Calix
Panelist: Linda Richardson – The CMO Architect
Panelist: Shiloh Vance – INDATEL Services
Panelist: Kim McKinley – TAK Communications
Panelist: Kim Smithers (she/her/hers) – IQ Fiber
Marketing
Sunday, May 17th
2:30 PM - 2:40 PM ET
Break
Location: Lafayette 1
Marketing
Sunday, May 17th
2:40 PM - 3:30 PM ET
The Power of Local
Location: Lafayette 1
Moderator: Stacie McDonald (she/her/hers) – Harry Marketing
Panelist: Mitchell Shook – Advanced Stream
Panelist: Joseph Tierney (he/him/his) – Lantech Communications LLC
Panelist: Nicole Paterson (she/her/hers) – Execulink Telecom
Panelist: Will Novak – GFiber
Marketing
Sunday, May 17th
3:30 PM - 3:40 PM ET
Break
Location: Lafayette 1
Marketing
Sunday, May 17th
3:40 PM - 4:30 PM ET
Driving Subscriber Growth: Marketing Strategies for Fiber Expansion
Location: Lafayette 1
Moderator: Derek Kelly – Lumos
Panelist: Jeff Auman – Truvista Fiber
Panelist: Meghan Woodlief – Fidium
Panelist: Maggie Basgall – Nex-Tech
Panelist: Ashley Gustafson – GoNetSpeed
Marketing
Sunday, May 17th
4:30 PM - 4:40 PM ET
Break
Location: Lafayette 1
Marketing
Sunday, May 17th
4:40 PM - 5:25 PM ET
Winning Customer Loyalty: Proven Strategies to Reduce Churn in Broadband
Location: Lafayette 1
Moderator: Katherine Songster – Harry Marketing
Panelist: Jessica Tuatonga (she/her/hers) – Utopia Fiber
Panelist: Stacey Thomas (she/her/hers) – TEC
Panelist: Mary Savery – Savery Solutions
Panelist: Dan Siemon (he/him/his) – Preseem (Aterlo Networks Inc)
Marketing
Sunday, May 17th
5:25 PM - 5:30 PM ET
Closing Remarks
Location: Lafayette 1
Host: Max Hahn – Fiber Broadband Association
Marketing
Tuesday, May 19th
8:00 AM - 8:40 AM ET
Marketing Strategies to Boost Loyalty and Reduce Churn
Location: Lafayette 4
Moderator: James Krstolich – Ideatek
Panelist: Jennifer Alexander – Circet USA
Panelist: Mark Watkins – Shentel / Glo Fiber
Panelist: Glenn Paul – Innovative Systems
Panelist: Dustin Schlaefli (he/him/his) – Nex-Tech
Marketing
Tuesday, May 19th
8:50 AM - 9:30 AM ET
Connecting Marketing Investments to Adoption Goals and Revenue Growth
Location: Lafayette 4
Moderator: Amber Rodriguez – Surf Internet
Panelist: Jill Marx (she/her/hers) – Fort Collins Connexion
Panelist: Lindsay Randazzo (she/her/hers) – Innovative Systems
Panelist: Tiffany Hess (she/her/hers) – Race Communications
Panelist: Curtis Dean (he/him/his) – Community Broadband Action Network
Marketing