Key Factors in Driving Subscriber Growth and Reducing Churn

Monday, May 18, 2026

1:00 PM - 1:40 PM ET

Location: Lafayette 5 (Mezzanine Level)

Moderator(s)

John Fletcher (he/him/his)

Senior Analyst
S&P Global
Sonora, California, United States

Panelist(s)

Kevin Bush (he/him/his)

Chief Revenue Officer
Surf Internet
Raleigh, North Carolina, United States
Teresa McGaughey (she/her/hers)

VP Global Field and Partner Marketing
Calix
Port Charlotte, Florida, United States
Josh Orlowitz

Director of Strategy and Planning
Bonfire
Ned Brody

Chief Executive Officer
Actifai
Washington, District of Columbia, United States

Subscriber growth and retention are critical to long-term profitability. This session explores the key drivers behind acquisition and churn reduction, from pricing strategies and service bundles to customer experience and proactive engagement. Learn how leading providers are using data insights and targeted programs to boost loyalty and revenue. Gain practical approaches to turn customer satisfaction into sustainable growth.