Marketing Strategies to Boost Loyalty and Reduce Churn

Tuesday, May 19, 2026

8:00 AM - 8:40 AM ET

Location: Lafayette 4 (Mezzanine Level)

Moderator(s)

James Krstolich

Director, Community Relations & Philanthropic Partnerships
Ideatek
Wichita, Kansas, United States

Panelist(s)

Jennifer Alexander

Director of Marketing
Circet USA
Faribault, Minnesota, United States
Mark Watkins

Vice President of Marketing
Shentel / Glo Fiber
Glenn Paul

Senior Sales Engineer
Innovative Systems
Mitchell, South Dakota, United States
Dustin Schlaefli (he/him/his)

Vice President of Customer Experience
Nex-Tech, Kansas, United States

In a competitive market, keeping customers engaged is just as critical as winning new ones. This session focuses on advanced marketing strategies that strengthen loyalty and minimize churn, ensuring long-term profitability. Explore how targeted campaigns, personalized experiences, and proactive outreach can deepen relationships and protect revenue. Gain actionable insights to make retention a core driver of your growth strategy.