Connecting Marketing Investments to Adoption Goals and Revenue Growth

Tuesday, May 19, 2026

8:50 AM - 9:30 AM ET

Location: Lafayette 4 (Mezzanine Level)

Moderator(s)

Amber Rodriguez

Senior Director of Growth Marketing
Surf Internet
Brighton, Colorado, United States

Panelist(s)

Jill Marx (she/her/hers)

Marketing Manager
Fort Collins Connexion
Fort Collins , Colorado, United States
Lindsay Randazzo (she/her/hers)

Senior Director of Marketing
Innovative Systems
St. Peters, Missouri, United States
Tiffany Hess (she/her/hers)

Senior Director Strategic Initiatives
Race Communications, Illinois, United States
Curtis Dean (he/him/his)

Executive Director
Community Broadband Action Network
West Des Moines, Iowa, United States

Marketing spend should deliver measurable results. This session examines how to align campaigns with adoption targets and revenue objectives, ensuring every dollar drives impact. Discover frameworks for tracking ROI, optimizing channel performance, and linking marketing initiatives to subscriber growth. Position your team to make informed decisions that accelerate adoption and maximize profitability.