Now You've Built It, Will They Come

Sunday, May 17, 2026

4:30 PM - 5:10 PM ET

Location: Escambia (Mezzanine Level)

Moderator(s)

Doug Mohney (he/him/his)

Editor-in-Chief
Fiber Forward magazine
Alexandria, Virginia, United States

Panelist(s)

Ashley Church (she/her/hers)

General Manager, West Region
GFiber
Salt Lake City, Utah, United States
Lexi Christensen (she/her/hers)

Marketing Director
UTOPIA Fiber
Murray, Utah, United States
Sarah Davis (she/her/hers)

Vice President of Market Development
Fidium
CM

Christine Marion

President and CEO
NIVO, Inspired by Digicom
Alma, Quebec, Canada

As the industry looks to deploy fiber networks in new areas and communities, how can operators ensure reliable take rates for new customers? This applies to customers who might be accessing broadband for the first time and those that need to understand the potential of Gig and Multi-Gig services. This panel of experts will discuss go-to-market strategies, partnerships, identifying potential anchor customers, and service descriptions most likely to drive interest in new networks.