The Power of Local

Sunday, May 17, 2026

2:40 PM - 3:30 PM ET

Location: Lafayette 1

Moderator(s)

Stacie McDonald (she/her/hers)

VP, Strategic Communications
Harry Marketing
Armonk, New York, United States

Panelist(s)

Mitchell Shook

CEO
Advanced Stream
Joseph Tierney (he/him/his)

VP of Operations
Lantech Communications LLC
Elk Grove Village, Illinois, United States
Nicole Paterson (she/her/hers)

Marketing Manager
Execulink Telecom
Woodstock, Ontario, Canada
Will Novak

Government and Community Affairs Manager
GFiber

National campaigns may build awareness, but local focus builds trust. This session explores how hyper-local marketing strengthens community ties and accelerates adoption. Discover tactics for tailoring messaging, leveraging local influencers, and creating authentic engagement that resonates with subscribers. Position your brand as a trusted neighbor, not just a provider.