As the broadband market becomes more competitive, providers are discovering that speed and price alone are no longer enough to drive loyalty. In this fireside chat, Maria Mendoza, VP of Sales at TiVo, joins moderator Craig Corbin to explore why owning the living room experience has become a strategic priority for broadband operators. The discussion will examine how video continues to play a critical role in engagement and retention—even as viewing habits shift—and how a fully managed entertainment solution can help operators stay relevant, strengthen customer relationships, and unlock new monetization opportunities in an increasingly crowded market.