Account Director
Harry Marketing
Armonk, New York, United States
Katherine Songster is an Account Director at Harry, the broadband industry’s go-to integrated marketing agency. She advises broadband providers on strategies that drive subscriber growth—from product positioning and pricing to reducing sales friction and strengthening brand trust in competitive markets.
Katherine works with providers ranging from regional operators serving more than 100,000 subscribers to rural ISPs with fewer than 10,000 customers, guiding product development, pricing, churn prevention, and customer-journey optimization. She is a strong advocate for brand as a revenue driver, helping providers build differentiated, trusted brands that sustain sales in a rapidly evolving business landscape.
Katherine also brings deep expertise in Customer Experience (CX) as a strategic advantage and co-authored a white paper exploring how broadband providers can use CX to strengthen brand positioning, deepen customer relationships, and improve retention.
Her background spans B2B technology, telecom, economic development, and real estate. Katherine works closely with business leaders and entrepreneurs to uncover the stories behind their companies and translate those insights into marketing strategies that resonate with customers and communities. Before joining Harry, she partnered with SaaS companies and startups focused on IT service management, security monitoring, data protection, workflow automation, and process management, and worked with organizations across hospitality, economic development, real estate, and nonprofits.
A frequent industry speaker, Katherine regularly presents at major broadband conferences and webinars, and serves on the Fiber Broadband Association Marketing Committee. She is a graduate of Barnard College of Columbia University and lives in Westchester County, New York.
Winning Customer Loyalty: Proven Strategies to Reduce Churn in Broadband
Sunday, May 17, 2026
4:40 PM - 5:25 PM ET