Marketing Metrics That Matter: The Numbers Every CMO Should Track

Sunday, May 17, 2026

1:40 PM - 2:30 PM ET

Location: Lafayette 4 (Mezzanine Level)

Moderator(s)

Shapur Izadiyar

Manager, Industry Associations & Private Capital
Calix
Toronto, Ontario, Canada

Panelist(s)

Linda Richardson

Founder
The CMO Architect
Coral Springs, Florida, United States
Shiloh Vance

Director of Marketing
INDATEL Services
OVERLAND PARK, Kansas, United States
Kim McKinley

Chief of Staff
TAK Communications
Salt Lake City , Utah, United States
Kim Smithers (she/her/hers)

Co-Founder and Chief Marketing Officer
IQ Fiber
Jacksonville, Florida, United States

Data drives decisions, but which metrics truly matter? This session highlights the KPIs every broadband marketer should monitor, from acquisition cost and churn rate to lifetime value and campaign ROI. Learn how to interpret these numbers to guide strategy and optimize spending. Gain clarity on the metrics that move the needle and turn insights into measurable growth.