Driving Subscriber Growth: Marketing Strategies for Fiber Expansion

Sunday, May 17, 2026

3:40 PM - 4:30 PM ET

Location: Lafayette 4 (Mezzanine Level)

Moderator(s)

Derek Kelly

Vice President, Market Development
Lumos
Waynesboro, Virginia, United States

Panelist(s)

Jeff Auman

Chief Growth Officer
Truvista Fiber
Chester, South Carolina, United States
Meghan Woodlief

Vice President, Brand & Marketing
Fidium
Maggie Basgall

Marketing Strategy Supervisor
Nex-Tech
Ashley Gustafson

Director of Marketing
GoNetSpeed
oneonta, Alabama, United States

Fiber expansion creates opportunity, but only if customers know and understand the value. This session examines marketing strategies that convert awareness into adoption, from education campaigns to targeted offers. Learn how to communicate benefits clearly, overcome objections, and drive sign-ups in competitive markets. Equip your team to turn expansion into subscriber growth.